A luxury boutique hair and makeup business specializing in bridal and makeup lessons, Beauty by Brianna is an inner transformation being delivered to others.
“To capture a woman’s beauty you have to be more than just a makeup artist, you have to bring out her inner beauty,” says CEO Brianna Michelle. “It’s more than makeup. It’s about making the woman feel good about herself.”
Brianna Michelle has always been drawn to beauty. As a child, she was bullied in school and found makeup as a way to feel beautiful and confident. “I often used makeup as a crutch to feel good about myself and handle being around others,” she told us. “I was trying to make myself confident through makeup. I went from feeling horrible to putting on makeup to feeling great about myself.”
Today, Brianna provides services to women that do exactly that – make them feel more confident and beautiful. As CEO and creator of Beauty by Brianna, an award-winning boutique hair and makeup service, she is on a mission to spread beauty throughout the Las Vegas valley. Known widely for its wedding hair and makeup services, her company also provides makeup tutorials that teach clients how to prepare themselves for a special event.
Tailoring makeup lessons to women’s lifestyle
Not only does Brianna have the opportunity to help woman feel beautiful, she also gets to know her clients on a personal level, creating a unique look every time. “That’s what makes us different. We’re not a one-look-fits-all kind of beauty company. We have a customized process based on many variables – like the shape of your face, the dress you will be wearing, and the budget of your wedding or event,” she says.
And then, if they want to re-create the look on their own, Brianna offers makeup lessons according to their individual lifestyle. “If my client is a stay-at-home mom with five kids, I’m going to tailor the lesson to that type of lifestyle.” Beauty by Brianna is more than a makeup company. It’s a full-service lifestyle brand that thrives on real human connections.
“That’s my job. To make my clients feel beautiful inside and out.”
Steering away from her background in broadcast journalism and acting, she started doing freelance makeup and eventually moved to Las Vegas. Her former business partners persuaded her to brand herself more as a beauty expert and less an actress and aspiring writer. She eventually built a website and went at it full time. She explains the transition as “a lot of self-preservation,” and that to reach success “you have to completely keep going at it one hundred percent.”
A personalized approach to client services
Early on, it was about teaching people how to do makeup through tutorials on YouTube. However, Brianna found the online market was completely saturated with other YouTubers doing similar tutorials and the business model wasn’t structured how she wanted it to be. It was more of an informational magazine site and less of a training hub. And it was a lot of work for little return.
So to make some real headway with her business, Brianna started doing one-on-one makeup sessions with her clients – face to face. “We need that personal contact with people for this business to be a success,” she says. It soon became an in-suite service that potential client can sign up right on their mobile smartphones. In-suite means that Brianna and her team will go wherever you are – your hotel, home or office.
Marketing, branding, and just getting the Beauty by Brianna name out there was also one of her biggest challenges. Sure, going the extra mile for her clients brings her many referrals, but having such a customized and personal approach to customer service leaves little time for setting up processes and gaining exposure. Brianna’s biggest client base comes from the signups on her website and a strong presence on social media.
A luxury “in-suite” brand looking beyond makeup
Strong client relationships and quality work earned Beauty by Brianna needed credibility. Last November, Brianna and her team worked with Sony Latin America doing makeup for the Grammys executives. “That was an AHA moment because The Grammys, of course, are a very prestigious organization,” explains Brianna. “And they hand-picked us because of our credibility and exposure online.”
Looking ahead, Brianna and her growing brand are adding more style to their selection of high quality beauty services. “We are looking beyond makeup and into clothing,” she told us. “We just recently started offering personal styling.” Not only that, but she is expanding her makeup and skin care product lines. Clients will now be able to purchase the same products Brianna used on them in their one-on-one sessions. Visit beautybybri.com to check out her makeup lessons or services.